HPA
HPA runs the growth engine for dental, aesthetic, and wellness clinics in Malaysia.
90%+
of clients stay with us, with no lock-in contracts
Most service businesses in Southeast Asia lose customers they should be winning.
XELAH fixes that. We build one company per industry that runs the marketing, the tech, and the operations. So the people doing the work can focus on the work. HPA does this for healthcare. Kinetic does this for content.
What is a Vertical Service Organization?
A Vertical Service Organization, or VSO, is one company that runs the business side of many small companies in the same industry.
It does the marketing. It runs the tech. It handles the operations. So the owners can focus on their craft.
The idea comes from US healthcare. There, big groups called Dental Service Organizations run the business side of hundreds of small dental clinics. The clinics get better. The dentists stop drowning in admin work.
XELAH builds the same kind of company for other industries across Southeast Asia.
One growth engine.
One team runs the marketing for every business in the industry. No more under-funded marketing inside each small company.
One tech stack.
One shared system for data, automation, and AI. No more bad tools that each business builds alone.
One way of working.
One set of playbooks, hires, and standards. No more reinventing the wheel in every shop.
The companies we run.
Two VSOs live today. Each one is led by operators who know the craft. XELAH runs everything else.
Kinetic Studio
Kinetic Studio runs photo and video production for sport, corporate, and creator brands across Southeast Asia.
Started in 2026 with our partner Yap.
We are picking the next one now.
How we pick a new industry.
We do not jump into industries by chance. An industry has to pass four checks before we look closer.
01
Lots of small players.
The industry has hundreds or thousands of small companies. No one is the boss.
02
Losing customers.
The owners are losing customers they should be winning. Their marketing is too thin.
03
Great at the craft.
The owners are great at what they do. They are tired of doing everything else.
04
No real tech yet.
No one has built a real tech, data, and AI stack for this industry yet.
We move slowly on purpose.
Work with XELAH.
Three doors. We answer all of them.
You run a service business
You work in an industry we might enter, or you want to build the VSO in your industry with us. We are looking for owners who are great at their craft and want a real growth partner.
Email info@xelah.orgYou back companies like this
We talk to investors who want to back operator-led companies in service industries across Southeast Asia.
Email info@xelah.orgCommon questions.
What is a Vertical Service Organization?
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A Vertical Service Organization, or VSO, is one company that runs the business side of many small companies in the same industry. It does the marketing, the tech, and the operations for all of them. So the owners can focus on their craft. The idea comes from US healthcare, where big groups called Dental Service Organizations run the business side of hundreds of small dental clinics. XELAH builds the same kind of company for other industries in Southeast Asia.
How is a VSO different from a holding company, a consultancy, or a marketing agency?
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A holding company owns things. A consultancy gives advice. An agency does one job, like ads. A VSO actually runs the business. It handles the marketing, the tech, the hiring, and the standards. So the people doing the craft can stop doing everything else.
Which industries does XELAH operate in today?
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Two. Healthcare, through HPA. We work with dental, aesthetic, and wellness clinics in Malaysia. Creative content, through Kinetic Studio. We work with sport, corporate, and creator brands.
How does XELAH choose a new industry?
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Four checks. The industry must have lots of small players, not one big one. The owners must be losing customers they should be winning. The owners must be good at their craft and tired of doing everything else. And no one has built a real tech and AI stack for them yet. If all four are true, we look closer.
Who is XELAH for?
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Owners of service businesses who want a real growth partner. Investors who want to back this kind of company in Southeast Asia. People who want to run the next VSO with us.
Where is XELAH based?
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Kuala Lumpur, Malaysia. Our operating brands serve clients across Southeast Asia.
Is XELAH hiring or open to partner inquiries?
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Yes, on both. We pick carefully. The fastest way in is a short email to info@xelah.org. Tell us what industry you work in and what you want to build.